投資領域是一個極其複雜多變的綜合體，它不僅是經濟的晴雨表，更是洞悉人類思維與行為的場所。身為大師的巴菲特和其他人最明顯的不同之處，就在於他不僅憑靠各種資料與圖表，不僅通曉各項遊戲規則，而且還深諳規則背後的道理。巴菲特以其過人的智慧，區分出市場中永恆的價值，讓投資成為一種穩健的理性行為。
實際上，投資是比我們想像中要簡單的事，只要肯學習，人人都可以做得很好。巴菲特一直強調，自己沒有任何投資的秘密。他說：
成功的投資人不需要學習高難度充滿希臘符號的數學；
不必學會破譯衍生工具和瞭解國際貨幣的波動；
不需要深刻瞭解美聯儲的政策；
當然更不需要跟著市場行情預測者每日的陳詞濫調走。
如果要說訣竅，就是遵循最簡單的真理：基本的生活常識、基本的人性分析和基本的恐懼感。
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