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True Alignment

Linking Company Culture with Customer Needs for Extraordinary Results

Audiobook
1 of 1 copy available
1 of 1 copy available

Alignment is the single most critical business challenge for any organization and its leaders. Without it, inefficiency, conflict, and disengagement will cripple your ability to provide value to your customers.

Companies live or die based on their ability to communicate and deliver on the promise their brand makes to its customers. To do this effectively, leaders need to clearly define the vision and strategies that support that brand intention and ensure these are manifested in the roles, expectations, and goals of each and every member of the organization. A blueprint for businesses of all types and sizes, True Alignment reveals how to

  • decipher customer expectations,
  • define the brand as a solution to customers' needs,
  • turn the unique selling proposition into the mission,
  • create a company culture where everyone is aligned to this vision and responsible for living the brand promise,
  • and more.
  • Whether you're a manager, a business owner, an executive, or CEO, True Alignment is an essential resource that will help you compete and succeed in today's complex and rapidly changing business environment.

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      • Publisher's Weekly

        October 28, 2013
        Speaker and executive coach Papke has written a small book that make two big claims for being first: “the first time a comprehensive framework is provided for exploring in a simple way how we all participate in the art of business” and “the first book to provide a measurable and observable approach to aligning the customer to a company’s culture and what makes this distinctive relationship work.” Papke’s approach, The Business Code™, is based on four prongs: the customer, brand intention, culture, and leadership. Though Papke’s thoughts on working through brand recipes—the nitty-gritty of what you want to promise your customer, through goods or services—are solid, more in-depth explorations of customer acquisition and retention, team alignment with a company’s higher goals, aligning cultures, and effective alignment actions simply parrot existing wisdom. The book is a respectable try, but trademarking a commonly understood business need like alignment does not turn it into a revolution.

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    • OverDrive Listen audiobook

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    • English

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